Uday Racherla served as the Professor of Innovation and Intellectual Property Management at the prestigious Indian Institute of Technology Kanpur, Kanpur (India), during 2011-2017. Shortly before that, he taught briefly at the Johns Hopkins University Carey School of Business, Baltimore, MD (USA).
Prior to the academic stint, Uday has 15+ years of strategic innovation leadership and management experience in the Fortune 500 Companies in USA. During 1992-2011, Dr. Racherla held many top executive positions – the Senior Director of Innovation at PepsiCo, Worldwide Director of R&D at S. C. Johnson, Director of R&D at New Skin Enterprises, and other senior R&D executive positions at Unilever – all in USA.
Uday holds a Ph.D. degree under a Nobel Laureate from the Purdue University (USA), post-doctoral research experience under a Distinguished Professor from the Ohio State University (USA), and an Executive MBA from the Kellogg School of Management, Northwestern University (USA).
Uday Racherla has the unique expertise of a scholar-practitioner that combines a strong academic background and valuable industrial experiences, including – new curriculum/course development, graduate level teaching, leading academic and industrial research, publishing research papers, books and patents, strategic innovation management and Intellectual Asset Management.
Professor Uday Racherla's areas of teaching and research expertise include – Strategy, Innovation & Entrepreneurship, Technology Management, Intellectual Property Management and Sustainability .
Interfacing with marketing and manufacturing, Dr. Racherla led and managed global R&D programs in Fortune 500 companies in USA involving large teams of PhD, MS and BS level engineers and scientists and multi-million dollar budgets, wherein he invented, innovated, patented and successfully commercialized many new technologies throughout the world (USA, Europe and Asia).
Dr. Racherla’s areas of R&D innovation and technology commercialization expertise include – Skin Care, Laundry Detergents, Home Cleaning, Air Purification, Water Purification, and Nutritious Foods.
Uday Racherla has published over 120 research papers from academia and industry in prestigious international journals such as Nature and Journal of American Chemical Society. In the area of Strategic Innovation Management, Dr. Racherla authored a book (CRC Press, 2018), served as an editor of 2 books (Springer, 2017; 2019), authored 4 book chapters, graduated 2 PhDs & 5 Masters Students, obtained 12 patents, designed and conducted multiple executive training courses, served as Visiting Professor at the Singapore Management University (SMU), and delivered many key note lectures at prestigious institutions worldwide.
In addition, Uday Racherla has proven experience in coaching and mentoring entrepreneurial students for creating startups. Thus, he coached and mentored two students who took his courses on innovation-entrepreneurship to transform their ideas into successful startups. Dr. Racherla enjoys working with entrepreneurial individuals and making them realize their dreams of innovative startups.
Dr. Racherla possesses a unique background in social entrepreneurship initiatives at IIT-Kanpur. Thus, working with a design engineering student and a mechanical engineering professor, he conducted business research and designed customized Business Purpose Utility Vehicles (BPUVs), which enable microentrepreneurs to take their individual businesses to customers rather than wait for customers to come to them. This is a novel approach to proactively create revenues, profits and market share.
These talks were part of an on-line workshop on Strategic Innovation and Technology Management organized by the National Institute of Technical Teachers Training and Research (NITTTR), Chandigarh, India. The two talks were presented to faculty and students of about 20 engineering colleges and universities. This is the first lecture.
This is the second lecture in the series.